Hello Tampa Bay!
For this blog post, we are going to be discussing what it means to be a conscious consumer.
You’re probably thinking, “Why are we talking about this”? Well a couple of months ago, I came across a documentary on Netflix called “True Cost”, which highlighted the effects of the fast fashion industry. From its effect on our planet, to the inhumane treatment of its workers, this documentary opened my eyes to a perspective that consumers often don’t see.
Since then, I have been questioning what type of industry I wanted to support, and what type of consumer I wanted to be? I knew I no longer wanted to support companies that mistreated their employees and carelessly polluted our environment. I wanted to be a consumer I could be proud of!
So how can you become a more conscious consumer?
I think the easiest answer is just to become more aware! Automatically, just by being more alert as a consumer you start making better choices. A great example of this is food consumption. When you are trying to eat healthier, you begin to take a look the back of the label, question the ingredients, change your eating habits; and that’s how I’ve begun to treat fashion.
Now I’m not going to lie, in my countless Google searches, it can seem over whelming. But if you know what you are looking for (shoes, clothes, bags, etc.) it becomes a little easier of a process. I recommend adding sustainable or fair trade to your searches.
All in all, I empower you, as a consumer, to become just a little more aware. At the end of the day businesses cannot operate without us, therefore we are the leading agents of change. The fashion industry has already begun to realize this, with brands such as Beaumont Organic and MIMCO operating successful sustainable lines. So stand with companies that both share your values, and can still make cute clothes!
To wrap up this post, I have included multiple sources for you to take a look at. Till next time!