Even with over 100 locations, Smallcakes is a cupcakery franchise chain that you might not have heard of yet. However, if you watch Food Network, you may have seen them on Seasons One, Two, or Seven of Cupcake Wars, or perhaps you saw them on The View or in USA Today. They span 20 states currently and have recently moved into the United Arab Emirates and Saudi Arabia. There are quite a few locations scattered across Florida, with several local.
The shop is neat, clean, and full of cupcakery décor, with pinks, woods, and even a cupcake print on the seats. Small displays tastefully arranged on the counters and under glass showed off the cupcakes and cookies, which, while I didn’t try any, did look appetizing. There was little doubt, though, that the cupcakes were the bell of the ball, so to speak.
I went with a chocolate cream cupcake. It was a light, fluffy chocolate cupcake that had the airiness of a true cake in miniature, with a solid chocolate flavor and a soft texture that made it pleasant nibble on. They didn’t cut corners on the icing! The top was swirled over with a thick helping of sugary greatness. It was smooth, sweet, and yummy! My chocolate meshed with the white cream, making a rich, seamless flavor that stayed on the tongue long after the cupcake was devoured. Which it was. Quickly.
Laura’s likewise started with the same chocolate cupcake base, but her dollop of icing was salted caramel. While my cupcake was no slouch, we both preferred Laura’s, the caramel’s luscious delicateness counterbalanced by the salt. It’s a classic combo that works eminently well in cupcake form. And caramel and chocolate? Another wonderful pairing that brought out the decadence of the chocolate. The pretzel topper added a bit of crunch and a smidge more salt, which was very welcome. (And I thought my cupcake was eaten fast! It was like watching a magic act: ‘POOF’, the cupcake has disappeared!)
Smallcakes is a successful chain for a reason. They’ve been able to create a fun store, carry over the recipes from their founders, and still retain that cozy, mom and pop feeling and welcome. The cupcakes are the star attraction, but I’d be willing to bet those cookies are just as good. Maybe next time…
3705 Tampa Rd #4
Oldsmar, FL 34677
14398 N Dale Mabry Hwy #104
Tampa, FL 33618